Wii are not impressed
Recent events surrounding the Nintendo Revolution’s renaming have reminded me of something i have often wondered – why isn’t there a company out there whose sole reason for existence is to advise other companies on whether or not the product name or slogan they have chosen will incite ridicule? It seems that there must be a market for this kind of company because otherwise Nintendo would never have been able to get away with calling their console the ‘Wii’.
There are examples locally that immediately spring to mind. CUM books, for example. Go look at their website, www.cum.co.za. Take note of the fact that they are a Christian organization. Called CUM. On the other hand there is Cape Union Mart, who refuse point blank (and their marketing department have been given specific instructions to this effect) to ever abbreviate the company name. Ever.
Or family restaurant The Spur, whose slogan is ‘Come hungry’. Is that anything like cock thirsty?
I can understand when problems occur because you’re translating into another language (everyone remembers how Pinto had to be renamed for the spanish speaking audience) but isn’t english widespread enough by now that everyone should know to avoid anything even phonetically resembling dirty words? Apparently not.
I swear, this is a job i could do. Someone would come to me with a name or a phrase and say ‘what do you think?’ And if i laughed out loud, the answer would be obvious. Man, and i could even get paid!